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A young child watching television

Submission to the ACMA review of alcohol advertising rules in the Free TV Code

Australians should be able to enjoy sport and entertainment in environments that are safe and free from harm caused by alcohol. Commercial free-to-air television continues to play a significant role in the lives of Australians, and in shaping community norms and behaviours. More than half of Australian adults are watching broadcast television each week, according to the latest data from ACMA.

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I’m Good

I’m Good is a digital campaign that offers tips, strategies and evidence-based information to the 1 in 3 Canberrans who want to cut back or cut out alcohol.

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Our team

Our team More information We are a highly skilled, committed team with vast experience in health promotion, policy, research, communication,

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A silhouette of a young boy watching tv.

Alcohol advertising on Australian commercial television: community attitudes

This report analyses findings from a nationally representative survey conducted in February 2026, on public attitudes to alcohol advertising on television in Australia. The survey reveals significant community concern about the nature and extent of alcohol advertising and signals clear community demand for stricter regulation of alcohol advertising.

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Alcohol dependence

Alcohol dependence Australians from all walks of life can experience dependence. You are not alone – and it’s never too

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Northern Territory Liquor Legislation Amendment (Fast Track Approvals) Bill 2026 Inquiry

In March 2026, the NT Legislative Assembly referred the Liquor Legislation Amendment Bill 2026 to the NT Legislative Scrutiny Committee for a rushed inquiry, seeking submissions within just one week. In the Bill, the NT Government did not give sufficient regard to the right to health, or to the ‘consultation’ process on the Bill. The Bill would likely contribute to preventable harm in the Northern Territory community.

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A young child watching television
Policy submissions

Submission to the ACMA review of alcohol advertising rules in the Free TV Code

Australians should be able to enjoy sport and entertainment in environments that are safe and free from harm caused by alcohol. Commercial free-to-air television continues to play a significant role in the lives of Australians, and in shaping community norms and behaviours. More than half of Australian adults are watching broadcast television each week, according to the latest data from ACMA.

Read More »
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I’m Good

I’m Good is a digital campaign that offers tips, strategies and evidence-based information to the 1 in 3 Canberrans who want to cut back or cut out alcohol.

Read More »
A silhouette of a young boy watching tv.
Research papers

Alcohol advertising on Australian commercial television: community attitudes

This report analyses findings from a nationally representative survey conducted in February 2026, on public attitudes to alcohol advertising on television in Australia. The survey reveals significant community concern about the nature and extent of alcohol advertising and signals clear community demand for stricter regulation of alcohol advertising.

Read More »
Policy submissions

Northern Territory Liquor Legislation Amendment (Fast Track Approvals) Bill 2026 Inquiry

In March 2026, the NT Legislative Assembly referred the Liquor Legislation Amendment Bill 2026 to the NT Legislative Scrutiny Committee for a rushed inquiry, seeking submissions within just one week. In the Bill, the NT Government did not give sufficient regard to the right to health, or to the ‘consultation’ process on the Bill. The Bill would likely contribute to preventable harm in the Northern Territory community.

Read More »

Alcohol advertising on social media platforms – A 1-year snapshot

To shed light on the current placement of online advertising by alcohol companies, we have developed methods to document alcohol advertising on Meta social media platforms. This report presents initial findings from a study monitoring these adverts. It provides an early illustration of the amount and type of advertising alcohol producers, retailers and venues are disseminating on the Meta ecosystem.

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The ‘individual responsibility’ myth 

We rightfully celebrate when people set or achieve a sobriety goal or milestone, because making a change when it comes to alcohol – against a backdrop of incessant alcohol company marketing and excessive availability – is so difficult. But what do we need to do to make this change easier for people?

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Building evidence to stop harm from online alcohol marketing 

We spend a lot of time online to work, study, and stay connected. That’s why it is important our time online is not punctured with endless exposure to products that are harmful to our overall health and wellbeing. When digital marketing is out of control, we need to set checks and balances for tech and alcohol companies that will help create safe online spaces for our families and communities.

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