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Alcohol and gambling sponsorship in Australian sport

Everyone in Australia – especially children and young people – should be able to watch and follow sports free from alcohol and gambling advertising. For years, the community has been calling for this change. Despite this, alcohol and gambling companies continue to saturate the Australian Football League (AFL) and National Rugby League (NRL) with advertising of their harmful products, through a myriad of sponsorship deals across the two leagues.

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Submission to NT Liquor Act Amendment Bill

In July 2026, the Northern Territory Legislative Assembly referred the Liquor Act Amendment Bill 2026 (Serial 71) to the Legislative Scrutiny Committee. Measures in the Bill include the conversion of Aboriginal communities currently designated as Interim Alcohol Protected Areas into General Restricted Areas. NT Aboriginal Community Controlled Health Organisations have long advocated for this change as an effective measure to reduce community harms. 

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A young child watching television

Submission to the ACMA review of alcohol advertising rules in the Free TV Code

Australians should be able to enjoy sport and entertainment in environments that are safe and free from harm caused by alcohol. Commercial free-to-air television continues to play a significant role in the lives of Australians, and in shaping community norms and behaviours. More than half of Australian adults are watching broadcast television each week, according to the latest data from ACMA.

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I’m Good

I’m Good is a digital campaign that offers tips, strategies and evidence-based information to the 1 in 3 Canberrans who want to cut back or cut out alcohol.

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Our team

Our team More information We are a highly skilled, committed team with vast experience in health promotion, policy, research, communication,

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A silhouette of a young boy watching tv.

Alcohol advertising on Australian commercial television: community attitudes

This report analyses findings from a nationally representative survey conducted in February 2026, on public attitudes to alcohol advertising on television in Australia. The survey reveals significant community concern about the nature and extent of alcohol advertising and signals clear community demand for stricter regulation of alcohol advertising.

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Alcohol dependence

Alcohol dependence Australians from all walks of life can experience dependence. You are not alone – and it’s never too

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A large sporting stadium filled with people.
Research papers

Alcohol and gambling sponsorship in Australian sport

Everyone in Australia – especially children and young people – should be able to watch and follow sports free from alcohol and gambling advertising. For years, the community has been calling for this change. Despite this, alcohol and gambling companies continue to saturate the Australian Football League (AFL) and National Rugby League (NRL) with advertising of their harmful products, through a myriad of sponsorship deals across the two leagues.

Read More »
Policy submissions

Submission to NT Liquor Act Amendment Bill

In July 2026, the Northern Territory Legislative Assembly referred the Liquor Act Amendment Bill 2026 (Serial 71) to the Legislative Scrutiny Committee. Measures in the Bill include the conversion of Aboriginal communities currently designated as Interim Alcohol Protected Areas into General Restricted Areas. NT Aboriginal Community Controlled Health Organisations have long advocated for this change as an effective measure to reduce community harms. 

Read More »
A young child watching television
Policy submissions

Submission to the ACMA review of alcohol advertising rules in the Free TV Code

Australians should be able to enjoy sport and entertainment in environments that are safe and free from harm caused by alcohol. Commercial free-to-air television continues to play a significant role in the lives of Australians, and in shaping community norms and behaviours. More than half of Australian adults are watching broadcast television each week, according to the latest data from ACMA.

Read More »
Uncategorized

I’m Good

I’m Good is a digital campaign that offers tips, strategies and evidence-based information to the 1 in 3 Canberrans who want to cut back or cut out alcohol.

Read More »
A silhouette of a young boy watching tv.
Research papers

Alcohol advertising on Australian commercial television: community attitudes

This report analyses findings from a nationally representative survey conducted in February 2026, on public attitudes to alcohol advertising on television in Australia. The survey reveals significant community concern about the nature and extent of alcohol advertising and signals clear community demand for stricter regulation of alcohol advertising.

Read More »

Pregnancy warning labels on alcohol products long overdue

The six-year delay in introducing mandatory pregnancy health warnings on alcohol products has resulted in an estimated 450,000 alcohol-exposed pregnancies, but momentum is growing for State and Commonwealth Health Ministers to act when they next meet on Friday, with the West Australian Government calling for immediate action on labelling.

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Brewers slammed for desperate and misleading attempt to market beer as a healthy product

A new digital advertising campaign launched today pokes fun, and holes, in attempts by Australian brewers, Lion and Carlton & United Breweries, to market beer as a healthy choice for Australians. Slamming the brewer’s marketing as deceptive and misleading, the Foundation for Alcohol Research and Education (FARE), says that alcohol companies should be prohibited from using language that can mislead consumers into thinking that alcohol products have positive health qualities when they don’t.

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