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Brewers slammed for desperate and misleading attempt to market beer as a healthy product

A new digital advertising campaign launched today pokes fun, and holes, in attempts by Australian brewers, Lion and Carlton & United Breweries, to market beer as a healthy choice for Australians. Slamming the brewer’s marketing as deceptive and misleading, the Foundation for Alcohol Research and Education (FARE), says that alcohol companies should be prohibited from using language that can mislead consumers into thinking that alcohol products have positive health qualities when they don’t.

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Alcohol label audit 2013

This report contains the results of an independent audit of alcohol product labels and the content, size, placement, and frequency of DrinkWise consumer information messages.

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Act now on warning labels

Australia and New Zealand Food and Health Ministers responsible for introducing government regulated alcohol pregnancy warning labels have been urged to take action ahead of

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