Public health groups are calling for an end to harmful marketing in sport as a new analysis shows a quarter of sponsorships of the 2023 State of Origin are by companies that profit from alcohol, gambling and unhealthy foods.
Families watching the 2023 State of Origin are bombarded with marketing of harmful products like alcohol, gambling and unhealthy foods, which cause significant ill health and social harm in Australia.
Recently, Kylian Mbappé – the world’s highest-paid soccer player – refused to be involved in marketing photos with KFC. While the French Football Federation’s official partner KFC was unimpressed by this action, they backflipped on comments made by an executive who seemed to threaten legal action against the player.
Right now, there is much excitement in my household about the State of Origin. But there’s something else on too, and our kids are taking notice. Research released by Deakin University recently analysed the number of alcohol ads shown during sport on free-to-air television networks.
New research into esports shows that with explosive growth and investment, zero regulation and a young player base, producers of dangerous and unhealthy commodities are now targeting and exploiting a new vulnerable audience.
A study launched today highlights the extent that foreign multinationals leverage the popularity of the AFL and NRL to market their alcohol brands to kids.
Road trauma and safety experts fear the fatal consequences of Heineken’s high profile Formula 1 sponsorship, ahead of the Australian Grand Prix in Melbourne this weekend, and have accused Heineken of recklessly encouraging drink driving.
Spoiling the start of our ‘summer of cricket’, the alcohol industry has been exposed for using supposedly tough rules on alcohol advertising as a decoy to continue targeting children with alcohol ads as they watch their heroes play.
AFL identities Mick Malthouse and Rod Butterss, Australian cricketing hero John Inverarity, dual Olympian Clover Maitland, extreme sportswoman and mountaineer Cheryl Bart, NRL great Steve Ella, and hockey legend Ric Charlesworth are among an elite group of sporting greats calling for a lifetime ban on alcohol advertising in sport.
Public health advocates are calling on the National Rugby League (NRL) to acknowledge and address a dangerous spike in domestic violence against women and children linked to the annual State of Origin series.
FARE acknowledges the Traditional Owners and Custodians of the lands and waters on which we operate throughout Australia. We pay our respects to Elders past and present, and recognise the continuing connection to country of Aboriginal and Torres Strait Islander peoples.
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FARE acknowledges the Traditional Owners and Custodians of the lands and waters on which we operate throughout Australia. We pay our respects to Elders past and present, and recognise the continuing connection to country of Aboriginal and Torres Strait Islander peoples.
©2024 FARE
Privacy Statement
T&C
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