Australian football codes awash with alcohol and gambling sponsorships and marketing
06/08/2026
Australia’s national football codes and clubs are saturated with sponsorship from alcohol and gambling companies.
Search results:
Australia’s national football codes and clubs are saturated with sponsorship from alcohol and gambling companies.
Advocates, sports players and executives are calling for change in Australia’s alcohol-soaked sporting culture which perpetuates harm to women and children.
Every AFL and NRL club in Australia is now sponsored by alcohol companies, while every NRL club and five AFL
Everyone in Australia – especially children and young people – should be able to watch and follow sports free from alcohol and gambling advertising. For years, the community has been calling for this change. Despite this, alcohol and gambling companies continue to saturate the Australian Football League (AFL) and National Rugby League (NRL) with advertising of their harmful products, through a myriad of sponsorship deals across the two leagues.
Advocates, experts and sports players have gathered at Parliament House to today call on political and sporting leaders to acknowledge and address the role of sport to prevent alcohol-related domestic, family and sexual violence.
Across codes, sports promotion is inseparable from addictive and harmful products like alcohol.
For women and children experiencing gender-based violence across the country, sporting events mean they are at even greater risk.
I grew up on a farm near a small town in central NSW. Throughout my childhood I played a range
After recognising alcohol was having a negative impact on her life, Natalya resolved to choose her health and happiness over what society wanted – and hasn’t looked back.
From ensuring kids see fewer alcohol, gambling and unhealthy food ads, to better supporting young men, this is how taking action to reduce harmful product advertising can create a better future.
In 2024, National Cabinet made a commitment that should have marked a turning point in how this country approaches the prevention of domestic, family and sexual violence.
Australians should be able to enjoy sport and entertainment in environments that are safe and free from harm caused by alcohol. Commercial free-to-air television continues to play a significant role in the lives of Australians, and in shaping community norms and behaviours. More than half of Australian adults are watching broadcast television each week, according to the latest data from ACMA.
This article was first published on Women’s Agenda. As the curtain open on this year’s footy season, parents across the
I’m Good is a digital campaign that offers tips, strategies and evidence-based information to the 1 in 3 Canberrans who want to cut back or cut out alcohol.
Public health organisations and community advocates are calling on Australia’s media regulator to use its review of television alcohol advertising rules to introduce stronger safeguards, saying current regulations fail to protect the community from harm and fall short of public expectations.
This report analyses findings from a nationally representative survey conducted in February 2026, on public attitudes to alcohol advertising on television in Australia. The survey reveals significant community concern about the nature and extent of alcohol advertising and signals clear community demand for stricter regulation of alcohol advertising.
There should never be a dollar value that buys our democracy. And yet alcohol and gambling companies are donating millions of dollars to Australian political parties in a pattern that peaks just before election time.
In March 2026, the NT Legislative Assembly referred the Liquor Legislation Amendment Bill 2026 to the NT Legislative Scrutiny Committee for a rushed inquiry, seeking submissions within just one week. In the Bill, the NT Government did not give sufficient regard to the right to health, or to the ‘consultation’ process on the Bill. The Bill would likely contribute to preventable harm in the Northern Territory community.
When I lost my son Dylan to Alcohol Use Disorder (AUD) in 2022, my world changed forever.
Right now, there is a key opportunity to make a pivotal change to how alcohol can be advertised on TV.
Alcohol’s Harm to Others in Australia: Patterns, Costs, Disparities and Precipitants is the most comprehensive analysis to date of harm beyond the person using alcohol.
A critical area of harm is family, domestic and sexual violence. Australia is at a crisis point, and evidence consistently shows that alcohol increases the frequency and severity of violence.
In August 2025, the Minister for Health and Ageing re-established the Inquiry into the health impacts of alcohol and other drugs in Australia, that had lapsed at the end of the previous parliamentary term. The Inquiry had received over 200 Submissions and published an Issues Paper in March 2025, that included the recommendation that the Inquiry continue in the next Parliamentary term. FARE lodged a supplementary Submission to the reconstituted Inquiry, which had the same Terms of reference.
At 43, Scott feels fitter and healthier than he’s ever been. It’s been three-and-a-half years since the Sydneysider cut alcohol out of his life for good.
Growing up as a gay man in regional Australia, Andrew Addie felt encouraged to drink and surrounded by a culture of alcohol.
All Australians should have the opportunity to be healthy, safe and free from the many ways that alcohol causes harm to people, families and communities.
The Federal Government has announced a new inquiry into alcohol and other drugs.
The justice system needs to be unequivocal and consistent in how it deals with alcohol use to help prevent sexual assault and ensure that justice is served for survivors. Reforming justice responses to sexual violence will directly support victim survivors.
Community organisations and researchers working in violence prevention and alcohol harm reduction are meeting this week to discuss the role of alcohol in violence against women and children and the policy and program responses needed to address this.
New data released today by the Australian Institute of Health and Welfare (AIHW) shows that the proportion of people seeking help for alcohol as their principal drug of concern is the highest in a decade.
On this International Women’s Day, we are looking back on some of the candid conversations we’ve had with these amazing women – and the change they are creating.
A new survey found more than 6 million Australians drink alcohol at high-risk levels, and many in our community support measures to reduce harm.
Fill out the form below to receive regular updates & resources.