End alcohol advertising in sport

Your support is so vital in the fight against an alcohol industry hell-bent on targeting our children with their unhealthy advertising.

There is no clearer example of this than how the alcohol industry uses sports as a backdoor to prey on our kids.

The alcohol advertising loophole

In case you aren’t aware, alcohol advertising is forbidden on our televisions during children’s viewing hours.

And for a very good reason.

We know the more alcohol advertising a child is exposed to, the earlier they will drink and the riskier they will drink.

And we know alcohol contributes to the three leading causes of death among young people in Australia – unintentional injuries, homicide and suicide.

Despite knowing these tragic truths, sports are absurdly exempt from this child protection measure.

This leaves alcohol companies free to groom our children every time they watch their sporting heroes.

A father’s story

Like most Australian fathers, Aaron was spending a sunny summer day enjoying the cricket with his young son. Then alcohol industry crept into his home uninvited.

“I’m watching cricket with my eldest son, Sam. Michael Slater is in the commentary box, one minute talking cricket and the next minute spruiking VB.”

Unfortunately, Aaron’s story is an all too familiar one.

It’s not possible to sit through a major sporting telecast and not be bombarded by alcohol ads.

“It’s my view that my children should be able to watch a professional game of sport without being exposed to the advertising of products which contribute to so many health, economic and social issues in our society.”

You Can End Alcohol Advertising in Sport

We know Australians care deeply about this issue and change is possible, but we need your help.

We’ve started a new campaign called End Alcohol Advertising in Sport to give a voice to people like you who’ve had enough of the alcohol industry’s dirty tactics.

With your support, we can make this campaign the rock to take Goliath down and put an end to this harmful practice for good.

As a community, we can:

  • make sure governments put tighter restrictions on when the alcohol industry can advertise
  • encourage Australia’s favourite sports to break their addiction to alcohol industry dollars
  • and build a better future for our kids.

You can make a tax-deductible contribution today and build a better future for our children.


Yours sincerely

Michael Thorn
Chief Executive

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Including FARE in your Will is an opportunity for you to change the lives of children and families for generations to come. It’s an opportunity to support children, families and communities to tackle the causes of alcohol harms and create lasting change. To find out more, please contact us.