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Origin fail: Blues booze blows

A State of Origin Blues promotion offering free beer has been slammed by former New South Wales Origin player, Steve Ella, who is dismayed about the saturation of alcohol advertising in sport.

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Merging sport and drinking cultures through social media

RMIT University – This report identifies and explores how alcohol brands are using social media to connect sport’s identity, culture and camaraderie with alcohol consumption. It also reveals the main strategies undertaken by alcohol companies to achieve interaction and social activation with consumers.

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