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Alcohol and gambling sponsorship in Australian sport

Everyone in Australia – especially children and young people – should be able to watch and follow sports free from alcohol and gambling advertising. For years, the community has been calling for this change. Despite this, alcohol and gambling companies continue to saturate the Australian Football League (AFL) and National Rugby League (NRL) with advertising of their harmful products, through a myriad of sponsorship deals across the two leagues.

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Submission to the ACMA review of alcohol advertising rules in the Free TV Code

Australians should be able to enjoy sport and entertainment in environments that are safe and free from harm caused by alcohol. Commercial free-to-air television continues to play a significant role in the lives of Australians, and in shaping community norms and behaviours. More than half of Australian adults are watching broadcast television each week, according to the latest data from ACMA.

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I’m Good

I’m Good is a digital campaign that offers tips, strategies and evidence-based information to the 1 in 3 Canberrans who want to cut back or cut out alcohol.

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Tasmanian Liquor Licensing Reforms

In November 2025, the Tasmanian Government announced a consultation on reforming the Liquor Licensing Act 1990. Tasmania needs effective regulatory controls to address and reduce harms from alcohol. However, the laws that exist to keep people safe and protect them from harm have not kept pace with the way that alcoholic products are marketed, sold and delivered.

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