Every Moment Matters is a groundbreaking national health campaign about alcohol, pregnancy and breastfeeding.
The campaign aims to:
The Campaign has four streams, targeting the general public, women who are at an increased risk of alcohol use during pregnancy, health professionals and Aboriginal and Torres Strait Islander peoples.
The Campaign is being delivered in partnership with the National Organisation for Fetal Alcohol Spectrum Disorder (NOFASD Australia), the National Aboriginal Community Controlled Health Organisation (NACCHO) and a number of health professional bodies who have endorsed, informed and promoted the campaign.
The Campaign is independently evaluated by the team at the University of Adelaide South Australian Health and Medical Research Institute (SAHMRI).
Since launching in November 2021, the Every Moment Matters campaign has effectively increased awareness, changed intentions and influenced behaviours when it comes to alcohol, pregnancy and breastfeeding across Australia.
In 2025, the National FASD Program Social Return on Investment report found that every $1 invested in the Campaign generated a $9 social return.
This has reduced the cost of alcohol harms in Australia by $236 million.
The report’s Author, Dr Angela Jackson, Lead Economist at Impact Economics and Policy, said that an estimated 16,554 fewer women consumed alcohol while pregnant in 2023 due to the campaign.
“Our analysis shows that the Campaign has contributed to more than 2,000 fewer cases of Fetal Alcohol Spectrum Disorder (FASD), 369 fewer babies being born with low birth weight, 958 fewer premature births, and 414 fewer miscarriages across the country,” she said.
Before the campaign, 66 per cent of women who were recently or currently pregnant said they would stop drinking alcohol after pregnancy confirmation. After viewing the campaign, 80.2 per cent said they would not drink alcohol.
The Campaign includes a central web resource that houses health information, links to support and resources, and community stories.
In addition, a combination of media engagement, events, connecting with health professionals and spreading the message via partner organisations has driven national awareness of the Campaign.
An important part of the campaign has been connecting to people’s lived experiences of Fetal Alcohol Spectrum Disorder (FASD) and sharing community stories to raise awareness and provide support and solidarity for women who are pregnant or breastfeeding.
We have worked closely with health professionals to connect them to e-learning to further their skills and knowledge to better support their patients.
Our evaluation shows that we have made a significant impact with health professionals, including GPs, obstetricians and gynecologists, nurses and midwives.
More than 15,000 health professionals have been reached through our participation in events, and more than 500 health professionals have registered to undertake the EMM accredited eLearning course.
The evaluation of the course indicates that those who have completed the core eLearning module have significantly increase their:
The role of the Steering Committee is to provide oversight and expertise during the National Campaign’s development and implementation.
The members of the Steering Committee are:
| Organisation | Representing |
| National Organisation for Fetal Alcohol Spectrum Disorders (NOFASD) | Ms Louise Gray |
| National Aboriginal Community Controlled Organisation (NACCHO) | Ms Dawn Casey PSM |
| Central Coast Local Health District | Mr Steve Ella |
| University of Sydney | Professor Elizabeth Elliott AM |
| Australian College of Midwives (ACM) | Ms Alison Weatherstone |
| Royal Australian College of General Practitioners (RACGP) | Dr Hester Wilson |
| Royal Australian and New Zealand College of Obstetricians, and Gynaecologists (RANZCOG) Immediate Past President | Dr Vijay Roach |
| George Institute for Global Health | Professor Simone Pettigrew |
| Foundation for Alcohol Research and Education (FARE) |
Ms Caterina Giorgi, Chief Executive Officer |
The National Organisation for Fetal Alcohol Spectrum Disorders Australia (NOFASD) collaborated with people with lived experience of FASD and alcohol use during pregnancy to develop a suite of targeted resources for:
The resources are focused on raising awareness of the importance of early recognition of FASD and access to appropriate support services.
NOFASD has also developed a webinar series providing an entry point for people wanting to learn more.
Led by the National Aboriginal Community Controlled Health Organisation (NACCHO), the Strong Born campaign raises awareness Fetal Alcohol Spectrum Disorder (FASD) and the risks of drinking alcohol while pregnant and breastfeeding, among Aboriginal and Torres Strait Islander peoples in rural and remote communities.
Strong Born is also about supporting people with FASD and their families and carers, by understanding what FASD is, and the services that may be available for individuals and families.
FARE has appointed a passionate and experienced team to coordinate the development and implementation of the National Campaign. We look forward to working collaboratively with colleagues across the country to deliver this incredibly important piece of work.
You can contact the National Program team at:
FARE acknowledges the Traditional Owners and Custodians of the lands and waters on which we operate throughout Australia. We pay our respects to Elders past and present, and recognise the continuing connection to country of Aboriginal and Torres Strait Islander peoples.
©2025 FARE
Privacy Statement
T&C
FARE acknowledges the Traditional Owners and Custodians of the lands and waters on which we operate throughout Australia. We pay our respects to Elders past and present, and recognise the continuing connection to country of Aboriginal and Torres Strait Islander peoples.
©2025 FARE
Privacy Statement
T&C
Fill out the form below to receive regular updates & resources.
