We all have the right to use digital technology safely.
But every day millions of people across Australia, including children, are exposed to relentless digital marketing tactics designed to target their personal vulnerabilities.
This is especially concerning when harmful and addictive products, like alcohol, are being pushed online.
We know exposing children and young people to alcoholic product marketing increases the likelihood they will start drinking earlier and drink at risky levels.
Currently there are limited protections in Australia to restrict predatory marketing tactics. We need strong checks and balances to ensure our families and communities are kept safe from harmful digital marketing practices by alcohol companies.
Our families and communities have limited protections when it comes to predatory marketing practices in the digital world.
Join our community to stay up-to-date on what you can do to help protect the health and wellbeing of our community.
Every day we are bombarded with alcohol advertising. Have you experienced alcohol advertising online? Share how this has affected you, your family or your community.
(Please feel free to email us at campaigns@fare.org.au if you have any questions. When using quotes from your submission in policy reports, on our website or social media, FARE will attribute the quote as First Name, State.)
Every day we are bombarded with alcohol advertising. Have you experienced alcohol advertising online? Share how this has affected you, your family or your community.
FARE has partnered with The University of Queensland to undertake a three-year study to better understand how young people are targeted by alcohol companies via social media. The study is using novel computational and machine learning methods to collect and analyse alcohol marketing from more than 480 alcohol pages on social media. The research is supported by an Australian Research Council Linkage Project grant.
FARE is a partner on the #DigitalYouth project being led by the Global Obesity Centre (GLOBE) and the Institute for Health Transformation. The research will use novel methods to develop the first thorough snapshot of youth exposure and engagement with digital marketing in Australia. The research is supported with a grant from The Ian Potter Foundation.
We spend a lot of time online to work, study, and stay connected. That’s why it is important our time online is not punctured with endless exposure to products that are harmful to our overall health and wellbeing. When digital marketing is out of control, we need to set checks and balances for tech and alcohol companies that will help create safe online spaces for our families and communities.
Right now, there is much excitement in my household about the State of Origin. But there’s something else on too, and our kids are taking notice. Research released by Deakin University recently analysed the number of alcohol ads shown during sport on free-to-air television networks.
Last year, a Dan Murphy’s mobile billboard rolled into Byron Bay, parking itself 185 metres from Byron Bay High School. Emblazoned across it read, “Go for a skate while you wait for your Dan Murphy’s order to arrive.”
Australians deserve to have a say in the role that alcohol plays in their lives and communities.
At FARE, we want to amplify community voices about the impact of alcohol, to make sure people are put first when it comes to decisions that affect their health.
With your support, local advocates and grassroots organisations can create the change they want to see in their communities.
FARE acknowledges the Traditional Owners and Custodians of the lands and waters on which we operate throughout Australia. We pay our respects to Elders past and present, and recognise the continuing connection to country of Aboriginal and Torres Strait Islander peoples.
©2022 FARE
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FARE acknowledges the Traditional Owners and Custodians of the lands and waters on which we operate throughout Australia. We pay our respects to Elders past and present, and recognise the continuing connection to country of Aboriginal and Torres Strait Islander peoples.
©2021 FARE
Privacy Statement
T&C
