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Harmful Alcohol Marketing Online

Protecting communities and children from harmful digital marketing practices by alcohol companies

We all have the right to use digital technology safely and be protected from harmful marketing practices. 

But everyday millions of people across Australia, including children, are exposed to relentless digital marketing tactics that target their specific vulnerabilities, emotions and attributes. 

This is especially concerning when harmful and addictive products such as alcohol are being pushed online.  

Children on average spend 14 hours online each week. We know that exposing children and young people to alcoholic product marketing increases the likelihood that they will start drinking earlier and drink at risky levels. 

There are currently limited protections in Australia to restrict these predatory marketing tactics. We need strong checks and balances to ensure our families and communities are kept safe from harmful digital marketing practices by alcohol companies. 

Join our community

We have limited protections in place to prevent our families and communities, especially young people, from predatory marketing practices in the digital world.

Join our community to stay up-to-date on what you can do to help protect the health and wellbeing of our community. 

"I have noticed a huge increase in ads for alcohol on social media and streaming websites... my mother has an alcohol dependence and to see this type of explicit advertising at a particularly vulnerable time for her and many people is beyond unethical."
- Johana
"I've noticed an increase in alcohol advertising on [streaming services]. As someone who has been proudly sober for 12 years, I wish I could opt out of certain kinds of ads appearing in my playlists as this makes listening to music, something I usually use to soothe me, triggering."
- Alicia
“Ads whilst watching YouTube, as well as advertising at bus stops, and on sports banners. It’s unfair for recovering alcoholics to have to look at a bottle shop every time we enter a supermarket, let alone deal with blocking constant alcohol advertising [online] also.”
- Barbara
“It is disgraceful this issue is not governed more strictly. The same with online gambling. The advertising on TV and social media is criminal and ruining lives & families.”
- Cate
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Have you seen a harmful alcohol ad online?

Every day we are bombarded with alcohol advertising. Have you experienced harmful alcohol advertising online? Share how this has affected you, your family or your community. Our aim is to use these examples to build our policy and advocacy work and share them with the broader community to hold alcohol companies accountable.

(Please feel free to email us at campaigns@fare.org.au if you have any questions. When using quotes from your submission in policy reports, on our website or social media, FARE will attribute the quote as First Name, State.)

Learn more about how harmful digital marketing affects our communities

An alcohol ad every 35 seconds
Under the radar: Harmful industries’ digital marketing to Australian children
No escape: How alcohol advertising preys on children and vulnerable people
Profiling Children for Advertising: Facebook’s Monetisation of Young People’s Personal Data

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Australians deserve to have a say in the role that alcohol plays in their lives and communities. 

At FARE, we want to amplify community voices about the impact of alcohol, to make sure people are put first when it comes to decisions that affect their health. 

With your support, local advocates and grassroots organisations can create the change they want to see in their communities.