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Be Nice To Brain is a digital awareness campaign that provides clear, evidence-based health information about the link between alcohol, mental health and wellbeing.
The campaign supports people with evidence-based information and resources to cut back or cut out alcohol, as well as links to support services.
The campaign was developed by the Foundation for Alcohol Research and Education (FARE) and is endorsed and funded by the Department of Health, Tasmania.
Be Nice to Brain is based on the National Health and Medical Research Council’s Australian Guidelines to Reduce Health Risks from Drinking Alcohol.
The Guidelines advise that:
Be Nice To Brain was informed by people who have a lived experience of alcohol use and mental health concerns, local community organisations and health professionals.
A survey of Tasmanians aged 18 and over found a quarter of people want to cut back on their drinking, with 1 in 3 people aged between 25-44 wanting to change their relationship with alcohol.
Separately, 1 in 3 Tasmanians are unaware of the links between alcohol and mental health.
The campaign aims to overcome this information gap.
The aims of the Be Nice To Brain campaign are to:
Be Nice To Brain contributes to the Department of Health, Tasmania’s Health Tasmania Five-Year Strategic Plan 2022-2026, which guides preventive health activity across government and with community.
Reducing alcohol harm is one of the plan’s five focus areas.
This digital campaign speaks to Tasmanians through animations, a paid social media campaign and a website with supporting information.
Tasmanians’ lived experiences will continue to be embedded in the Be Nice To Brain campaign as it progresses.
Be Nice to Brain is endorsed and funded by the Department of Health, Tasmania.
It is supported by:
FARE would also like to acknowledge the advice and expertise provided by a range of stakeholders, including people with lived and living experience.
If you’d like to know more about the Be Nice to Brain campaign, or to get in touch with our team, email campaigns@fare.org.au
FARE acknowledges the Traditional Owners and Custodians of the lands and waters on which we operate throughout Australia. We pay our respects to Elders past and present, and recognise the continuing connection to country of Aboriginal and Torres Strait Islander peoples.
©2024 FARE
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T&C
FARE acknowledges the Traditional Owners and Custodians of the lands and waters on which we operate throughout Australia. We pay our respects to Elders past and present, and recognise the continuing connection to country of Aboriginal and Torres Strait Islander peoples.
©2024 FARE
Privacy Statement
T&C
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