Australian football codes awash with alcohol and gambling sponsorships and marketing
06/08/2026
Australia’s national football codes and clubs are saturated with sponsorship from alcohol and gambling companies.
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Australia’s national football codes and clubs are saturated with sponsorship from alcohol and gambling companies.
Advocates, sports players and executives are calling for change in Australia’s alcohol-soaked sporting culture which perpetuates harm to women and children.
Every AFL and NRL club in Australia is now sponsored by alcohol companies, while every NRL club and five AFL
Everyone in Australia – especially children and young people – should be able to watch and follow sports free from alcohol and gambling advertising. For years, the community has been calling for this change. Despite this, alcohol and gambling companies continue to saturate the Australian Football League (AFL) and National Rugby League (NRL) with advertising of their harmful products, through a myriad of sponsorship deals across the two leagues.
Advocates, experts and sports players have gathered at Parliament House to today call on political and sporting leaders to acknowledge and address the role of sport to prevent alcohol-related domestic, family and sexual violence.
Across codes, sports promotion is inseparable from addictive and harmful products like alcohol.
For women and children experiencing gender-based violence across the country, sporting events mean they are at even greater risk.
I grew up on a farm near a small town in central NSW. Throughout my childhood I played a range
After recognising alcohol was having a negative impact on her life, Natalya resolved to choose her health and happiness over what society wanted – and hasn’t looked back.
From ensuring kids see fewer alcohol, gambling and unhealthy food ads, to better supporting young men, this is how taking action to reduce harmful product advertising can create a better future.
In 2024, National Cabinet made a commitment that should have marked a turning point in how this country approaches the prevention of domestic, family and sexual violence.
Australians should be able to enjoy sport and entertainment in environments that are safe and free from harm caused by alcohol. Commercial free-to-air television continues to play a significant role in the lives of Australians, and in shaping community norms and behaviours. More than half of Australian adults are watching broadcast television each week, according to the latest data from ACMA.
This article was first published on Women’s Agenda. As the curtain open on this year’s footy season, parents across the
I’m Good is a digital campaign that offers tips, strategies and evidence-based information to the 1 in 3 Canberrans who want to cut back or cut out alcohol.
Public health organisations and community advocates are calling on Australia’s media regulator to use its review of television alcohol advertising rules to introduce stronger safeguards, saying current regulations fail to protect the community from harm and fall short of public expectations.
This report analyses findings from a nationally representative survey conducted in February 2026, on public attitudes to alcohol advertising on television in Australia. The survey reveals significant community concern about the nature and extent of alcohol advertising and signals clear community demand for stricter regulation of alcohol advertising.
There should never be a dollar value that buys our democracy. And yet alcohol and gambling companies are donating millions of dollars to Australian political parties in a pattern that peaks just before election time.
In March 2026, the NT Legislative Assembly referred the Liquor Legislation Amendment Bill 2026 to the NT Legislative Scrutiny Committee for a rushed inquiry, seeking submissions within just one week. In the Bill, the NT Government did not give sufficient regard to the right to health, or to the ‘consultation’ process on the Bill. The Bill would likely contribute to preventable harm in the Northern Territory community.
When I lost my son Dylan to Alcohol Use Disorder (AUD) in 2022, my world changed forever.
Right now, there is a key opportunity to make a pivotal change to how alcohol can be advertised on TV.
Alcohol and cancer Alcohol is a cause of at least seven types of cancer Alcohol and cancer Alcohol is a cancer-causing substance that is linked
Alcohol and your body Reducing the amount of alcohol you drink reduces your chance of chronic disease and short-term health risks Alcohol and your body
When people think of the harms caused by alcohol, they often talk about injury, violence or diseases like cirrhosis of the liver. Less frequent are discussions about alcohol and cancer.
Resource library Cutting back on the amount of alcohol you drink can benefit your mind and body in many ways. Learn more about how alcohol
The 2014 Annual Alcohol Poll which examines what Australians drink and what they think about alcohol has once again highlighted the nation’s growing concerns about
Although alcohol is a class one carcinogen, many are in the dark about alcohol’s cancer-causing properties
Most Australians are in the dark on alcohols strong link to cancer
Too many women are dying from alcohol-related breast cancer. The alcohol industry pretends to care about women’s health and empowerment – but the truth is all they care about is their profits.
It is well-known smoking causes cancer. We have heard this information for decades. It’s universally accepted. Common knowledge. What might surprise you is alcohol is also carcinogenic.
FARE and Cancer Council ACT are reminding people that by reducing your drinking, you can reduce your risk of cancer
A new poll has found that many Australians continue to drink to excess, remain largely unaware of the risks associated with alcohol consumption, and predicts
The poll assesses Australians’ attitudes towards alcohol, alcohol consumption trends, awareness of the risks associated with alcohol use and perspectives on various alcohol policies.
The Australian Capital Territory’s (ACT’s) first-ever campaign about the link between alcohol use and cancer is being launched today.
A new poll has found Aussies are in the dark when it comes to an awareness of the link to long term harm from alcohol consumption, and lack an understanding of the official drinking guidelines that would keep them safe from that harm.
The industry continues to actively muddy efforts to educate the public of the harms of alcohol consumption
When Corrine was diagnosed with breast cancer in 2022, she threw herself into research and discovered how history of heavy drinking could have played a part.
For the first time in Australia a jurisdiction has prohibited alcohol companies from using false health claims to sell alcohol.
In the tenth year of surveying Australians, new polling has found the number of people who drink alcohol to get drunk has edged close to half the drinking population, to around six million people, despite little change in overall alcohol consumption.
The Foundation for Alcohol Research and Education (FARE) commissioned Galaxy Research to conduct market testing of five sample health warning labels containing consumer information for alcohol products, in order to determine Australian’s support of the health warning labels and the perception of their effectiveness in raising awareness and changing behaviours.
Foundation for Alcohol Research and Education – The nation’s most comprehensive annual alcohol poll sheds light on what we drink and think.
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