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Poll snapshot: Australians’ views on alcohol advertising

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A national poll has found almost all Australians are concerned by a commercial television industry proposal that could allow 800 hours of additional alcohol ads on TV each year.

The Commercial Television Industry Code of Practice, overseen by the commercial television stations under the banner of “Free TV”, is proposing to extend alcohol advertising on weekends, public holidays and during school holidays.

This national poll asked Australians about their views on alcohol advertising when children are likely to be watching, including during sports.

Key findings

  • Almost all Australians surveyed (90 per cent) were concerned to some degree by the proposed changes to the Commercial TV Code of Practice that would allow an additional 800 hours of alcohol advertising per year on TV, during times when children are likely to be watching. Only 6 per cent reported they would not be concerned at all.
  • Most Australians surveyed (82 per cent) were concerned to some degree with alcohol being advertised during televised sports.
Recent research papers

FARE continues to fund and undertake research that contributes to the knowledge-base about alcohol harms and strategies to reduce them.

This research is used to inform our approach to evidence-based alcohol policy development, ensuring that the solutions we are advocating for are informed by research. FARE’s research is also often quoted by governments, other not-for-profit organisations and researchers in public discussions about alcohol, demonstrating that FARE is seen as a leading source of information.

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