
Simon spent 20 years in alcohol marketing, now he wants to see industry better regulated
As a wine marketer for two decades, Simon knows intimately the tactics used by alcohol companies to sell their products.
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Discover the real-life stories of fellow Australians or share your experience to help inspire others and bring about change.
Uncover stories of people around the country who have an experience to share about the role of alcohol in their lives, whether for themselves, their family, or their friends.
When we are worried about alcohol for ourselves or someone we love, it can help to know others have been through this before – to hear their experiences and learn from their advice.

As a wine marketer for two decades, Simon knows intimately the tactics used by alcohol companies to sell their products.

Brian Lyons has always been a runner. It gives him a sense of freedom and has become a vital part of the community he’s created in his hometown of Devonport, Tasmania.

At 43, Scott feels fitter and healthier than he’s ever been. It’s been three-and-a-half years since the Sydneysider cut alcohol out of his life for good.

Sobriety has shifted Sam’s perspective, where he once wanted control, he now chooses to enjoy the chaos of fatherhood.

Growing up as a gay man in regional Australia, Andrew Addie felt encouraged to drink and surrounded by a culture of alcohol.

As Caroline reached her 30s and became a mum, she knew something needed to change.

As a wine marketer for two decades, Simon knows intimately the tactics used by alcohol companies to sell their products.

Brian Lyons has always been a runner. It gives him a sense of freedom and has become a vital part of the community he’s created in his hometown of Devonport, Tasmania.

At 43, Scott feels fitter and healthier than he’s ever been. It’s been three-and-a-half years since the Sydneysider cut alcohol out of his life for good.

Sobriety has shifted Sam’s perspective, where he once wanted control, he now chooses to enjoy the chaos of fatherhood.
It is vital decision-makers hear from people in our community with lived experience of alcohol harms.
In a public hearing at Parliament House in February 2025, lived experience advocates shared their expertise with the Committee Members.
Every experience with alcohol is unique, and your voice has power.
Share your story to help create change – whether through encouraging others to reach out for support, or ensuring decision-makers consider the real experiences of everyday Australians when deciding on policies that affect our communities.
Australians deserve to have a say in the role that alcohol plays in their lives and communities.
At FARE, we want to amplify community voices about the impact of alcohol, to make sure people are put first when it comes to decisions that affect their health.
With your support, local advocates and grassroots organisations can create the change they want to see in their communities.
Will you join the community taking action on alcohol?
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