Fetal Alcohol Spectrum Disorder (FASD) - National awareness campaign for pregnancy and breastfeeding women
In 2019 FARE received funding from the Australian Government Department of Health to undertake the ‘FASD – National awareness campaign for pregnancy and breastfeeding women’ (the Campaign). The development, delivery and evaluation of the Campaign will run from July 2020 to June 2023.
The Campaign aims to:
- increase the proportion of Australians who are aware of the risks associated with alcohol consumption
- raise awareness of alcohol related conditions including FASD and
- reduce the incidence of FASD in Australia by supporting and informing women so they can make healthy choices while planning and during pregnancy.
In the first six months FARE will work with stakeholders from across the country through the discovery phase the Campaign, which includes establishing the Steering Committee to provide oversight and guidance.
The Campaign has four streams that focus on the following audiences:
- general public
- priority groups including women at higher risk of having alcohol exposed pregnancies
- health professionals
- Aboriginal and Torres Strait Islander peoples
The Campaign will take place over four phases:
- Discovery: The discovery phase involves the collation, critique and review of existing resources as well as message and values testing. This will help to identify the key targets, inform messaging, and the overall approach. Baseline measures will also be determined for the evaluation.
- Development and design: The development and design phase will involve the creation of campaign assets. FARE will work with a creative agency to design and develop a communication strategy, tactics and materials that resonate with each target audience.
- Dissemination: The methods of dissemination will be different for each of the streams and will be informed by the earlier phases of the project. FARE will work with a range of stakeholders across Australia including creative agencies and media buyers.
- Discourse and discussion: This phase will to bring together learnings and focuses on the collation and conclusion of initiatives across the four streams. The evaluation will also be finalised during this phase
Meet the Steering Committee
The role of the Steering Committee is to provide oversight and expertise during the campaign’s development and implementation.
The Campaign will be overseen by a Steering Committee comprising people with lived experience of FASD, expertise in diagnosis and FASD research, health professional colleges and Aboriginal and Torres Strait Islander organisations. This includes:
- Royal Australian College of General Practitioners
- Royal Australian and New Zealand College of Obstetricians and Gynaecologists
- Australian College of Midwives
- National Aboriginal Community Controlled Health Organisation
- Australian Department of Health (as observers)
Meet the team
FARE has appointed a passionate and experienced team to coordinate the development and implementation of the National Campaign. We look forward to working collaboratively with colleagues across the country to deliver this incredibly important piece of work.
- Caterina Giorgi, FARE Chief Executive Officer
- Sarah Ward, National Health Campaign Manager
- Joanna Le, Projects and Partnerships Director
- Kamara Buchanan, Senior Projects and Partnerships Advisor
- Rosemary White, Health Campaign Advisor