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Esports the next frontier of targeted alcohol advertising

New research into esports shows that with explosive growth and investment, zero regulation and a young player base, producers of dangerous and unhealthy commodities are now targeting and exploiting a new vulnerable audience.

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AFL and NRL ladder of alcohol advertising addiction

A study launched today highlights the extent that foreign multinationals leverage the popularity of the AFL and NRL to market their alcohol brands to kids. 

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Heineken F1 partnership slammed: alcohol, speed and sport a deadly cocktail

Road trauma and safety experts fear the fatal consequences of Heineken’s high profile Formula 1 sponsorship, ahead of the Australian Grand Prix in Melbourne this weekend, and have accused Heineken of recklessly encouraging drink driving.

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Bring on ‘summer of cricket’ not booze ads

Spoiling the start of our ‘summer of cricket’, the alcohol industry has been exposed for using supposedly tough rules on alcohol advertising as a decoy to continue targeting children with alcohol ads as they watch their heroes play.

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Legends rally to ‘red card’ alcohol ads in sport

AFL identities Mick Malthouse and Rod Butterss, Australian cricketing hero John Inverarity, dual Olympian Clover Maitland, extreme sportswoman and mountaineer Cheryl Bart, NRL great Steve Ella, and hockey legend Ric Charlesworth are among an elite group of sporting greats calling for a lifetime ban on alcohol advertising in sport.

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Domestic violence surge: state of origin game leaves women and children battered and bruised

Public health advocates are calling on the National Rugby League (NRL) to acknowledge and address a dangerous spike in domestic violence against women and children linked to the annual State of Origin series. 

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Cavalry underage drinking scandal puts spotlight on sport’s unhealthy partnership with alcohol

The Canberra Cavalry Baseball Team and the Australian Baseball League are facing mounting criticism over a damning video made public today highlighting a dangerous and harmful alcohol culture at the Canberra Club.

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Minister for XXXX told to can it

Commonwealth Games Minister Kate Jones has been roundly criticised for her endorsement and involvement in the launch of a series of commemorative beer cans to mark the up-coming Commonwealth Games.

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New poll: Aussie parents say no to alcohol advertising in sport

A new national poll has revealed that nine in every 10 Australian parents are opposed to the high volume of alcohol advertising their children are exposed to during sports including tennis, cricket, Rugby League, and Aussie Rules.

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X-rated ashes test not suitable for children

Ahead of the first Ashes Test in Brisbane on Thursday, new polling has found more than four out of five Australians believe that the alcohol industry should not be allowed to advertise alcoholic beverages to children during children’s television viewing times.