Booze Free Sport

Booze Free Sport is a Foundation for Alcohol Research and Education (FARE) campaign calling for unhealthy alcohol sponsors to be phased out from professional sports.

It’s becoming impossible to know where the game ends and the alcohol marketing begins.

Millions of Australian children and families watch sports like the AFL, NRL, and cricket, which are saturated with alcohol promotion. Yet all the evidence shows that exposure to alcohol advertising is associated with young people drinking more and from an earlier age.

That’s why FARE is calling for an end to alcohol sponsorship in sport.

We know Australians cares deeply about this issue and are ready to see change.

Let’s protect our kids by removing alcohol sponsors from Australia’s favourite games.

Change is possible, but we need your help to get there. Together, we can encourage Australia’s favourite sports to give up alcohol sponsorship and to inspire and ignite change across all professional sporting codes.

Here are a few ways you can become a Booze Free Sport fan.




Booze Free Sport home      |      Spread the word      |      Contact your local MP      |      Make a complaint      |      Donate



AROUND THE GROUNDS:
CAMPAIGN UPDATE


The summer sporting season is now in full swing and Booze Free Sport has its sights set on the cricket.

We’re calling on team captain Steve Smith and Cricket Australia to rethink their unhealthy association with alcohol sponsors.


GAME PLAN:
THE CHANGE WE NEED


Alcohol harm is one of our nation’s greatest preventive health challenges, yet young people are being targeted and recruited by alcohol industry advertising through sports.

Research shows these promotions have an adverse impact on children and young people.


POST-MATCH:
THE JOURNEY TO DATE


Our Booze Free Sport campaign kicked off in 2016, sparked by an irresponsible State of Origin promotion offering free beer.

Rugby league great and FARE Director Steve Ella slammed the giveaway, dismayed that the game he loves is awash with alcohol promotion.