Booze Free Sport is a Foundation for Alcohol Research and Education (FARE) campaign calling for unhealthy alcohol sponsors to be phased out from professional sports.
It’s becoming impossible to know where the game ends and the alcohol marketing begins.
Millions of Australian children and families watch sports like the AFL, NRL, and cricket, which are saturated with alcohol promotion. Yet all the evidence shows that exposure to alcohol advertising is associated with young people drinking more and from an earlier age.
That’s why FARE is calling for an end to alcohol sponsorship in sport.
We know Australians cares deeply about this issue and are ready to see change.
Let’s protect our kids by removing alcohol sponsors from Australia’s favourite games.
Change is possible, but we need your help to get there. Together, we can encourage Australia’s favourite sports to give up alcohol sponsorship and to inspire and ignite change across all professional sporting codes.
We’re inviting you to become a Booze Free Sport Fan. Together we really can make a difference. As a Booze Free Sport fan we’ll keep you regularly informed about our campaign progress.
We’ll continue to bring pressure to bear on sporting codes to end their alcohol sponsorship arrangements. We’ll shine a light on the codes doing the right thing, aligning their code with brands and products that better reflect their values. And with your help we’ll encourage Governments to assist codes break their unhealthy addiction to alcohol sponsorship dollars. Help us build a better future for our kids and become a Booze Free Sport fan today.
Alcohol harm is one of our nation’s greatest preventive health challenges, yet young people are being targeted and recruited by alcohol industry advertising through sports.
Research shows these promotions have an adverse impact on children and young people.