Booze Free Sport

Booze Free Sport is a Foundation for Alcohol Research and Education (FARE) campaign calling for alcohol sponsors to be phased out of professional sports.

It’s becoming impossible to know where the game ends and the alcohol marketing begins.

Millions of Australian children and families watch sports like the AFL, NRL, and cricket, which are saturated with alcohol promotion. Yet all the evidence shows that exposure to alcohol advertising is associated with young people drinking more and from an earlier age.

That’s why FARE is calling for an end to alcohol sponsorship in sport.

We know Australians care deeply about this issue and are ready to see change.

Let’s protect our kids by removing alcohol sponsors from Australia’s favourite games.

Change is possible, but we need your help to get there. Together, we can encourage Australia’s favourite sports to give up alcohol sponsorship and to inspire and ignite change across all professional sporting codes.

We’re inviting you to become a Booze Free Sport Fan. Together we really can make a difference. As a Booze Free Sport fan we’ll keep you regularly informed about our campaign progress.

We’ll continue to bring pressure to bear on sporting codes to end their alcohol sponsorship arrangements. We’ll shine a light on the codes doing the right thing, aligning their code with brands and products  that better reflect their values. With your help we’ll encourage governments to assist offending codes to break their addiction of alcohol sponsorship dollars. Help us build a better future for our kids and become a Booze Free Sport fan today.

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The summer sporting season is now in full swing and Booze Free Sport has its sights set on the cricket.

We’re calling on team captain Steve Smith and Cricket Australia to rethink their unhealthy association with alcohol sponsors.


Alcohol harm is one of our nation’s greatest preventive health challenges, yet young people are being targeted and recruited by alcohol industry advertising through sports.

Research shows these promotions have an adverse impact on children and young people.


Our Booze Free Sport campaign kicked off in 2016, sparked by an irresponsible State of Origin promotion offering free beer.

Rugby league great and FARE Director Steve Ella slammed the giveaway, dismayed that the game he loves is awash with alcohol promotion.